Hi, my name is Selorm. I am a creative designer based in London. Since 2013, I have developed a flexible yet unique career path which involves both print and digital mediums specializing in Branding, Editorial and Experience Design particularly Web and UI Design.

I have had the pleasure of working for brands like Adidas, Casio Electronics, Hertz and Stella Artois. I have also had the pleasure and opportunity of working with agencies such as Futurebrand, PublicisSapient and Adjust your Set.

PublicisSapient x PMI x IQOS

ABOUT

I was assigned to the Philip Morris International account via Publicis Sapient as a Visual Designer to work on the IQOS brand refresh. I assisted the experience team producing the UI design of the various web pages of the IQOS brand and their sub-brands ILUMA and VEEV.

YEAR

2021

ROLE

UI Designer

DESIGN SYSTEMS Each design is based on the component design system provided the Experience team to ensure consistency and efficiency for every page involved in the overall user journey of both ILUMA and VEEV.