ABOUT
Lays launched a campaign in which involves taking over a Paris station
with Out-of-home banners. There are 191 static banners across 21 different
sized formats separated but different sections across the stations.
I was assigned by Sips & Bites, the agency behind the Lays campaign to implement the designs based on
the approved key ideas provided and adapt them throughout the posters,
billboards, vinyl stickers and stair wrappers across Port de Versailles station.
YEAR
2026
ROLE
Designer