OVERVIEW

Adidas Football enlisted Oliver to create an email campaign to push the sales of their spring collection during the early stages of the COVID lockdown of March 2020. They wanted their campaign to encourage people to be active and be motivated during that very uncertain period.

INSPIRATION

Inspired by a social media post of a man turning his backyard to a football pitch, Oliver wanted to capitalise on that idea by focusing on creative ways football fans can make use of their time whilst indoors.

The team determined the 2 types of football fans who could benefit the most from the campaign where:
- Video gamers who play football related games
- Families who use football to entertain their children With the profiles established we were looking into ways to identify them visually therefore we looked into IKEA instruction sheets and Racecar Tamiya kits

EVOLVING THE PROJECT

The email project saw success to the point that Adidas caught wind of the campaign and wanted to evolve it as a social media project. I collaborated in arranging the assets together to design them in the form of an instagram story.